Greater choice and audience fragmentation have meant lower ratings for all programs. The daytime soaps built their cost structure during a time when the networks had little competition. The ratings have reached a point where even after cutbacks, ABC was on a path to lose money on All My Children and One Life to Live if they stayed on the air next year. The cost of producing each ABC soap ran from $750,000 to $1 million a week.
The new shows that will replace them will each be $575,000 a week or less.---------------------------------------
Lucci was told AMC would be replaced with show costing 40% less.
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