Table of Contents for: Leveraging Social Networks: An In-Depth View for Insurers
Leveraging Social Networks: An In-Depth View for Insurers
Table of Contents
Return to report Abstract
Executive Summary
3
Introduction
5
The Social Networking Buzz
7
What Is Social Networking?
7
Social Networks as a New Channel
7
A Fragmented Channel
10
Dominant Social Networks Differ by Country
11
Social Networks as Multiple Distinct Channels
11
Benefits and Risks of Social Networking
13
Why Are Organizations Interested in Social Networking?
13
Unintended Consequences
14
Organizational Risk
15
Insurers and Social Networking
17
Insurers in the United States: A Consistent Multinetwork Approach
17
Lessons from the United Kingdom
19
iPhone Apps
21
Insurer Social Networks
22
Financial Services Aggregators as Social Networks
22
Social Networking Trends
24
Social Networkers in the Future
25
Social Networks Start Seeking Revenue
27
Embracing the Digital Change
29
How to Adopt
29
Technology Solutions
31
Leveraging Celent’s Expertise
34
Support for Financial Institutions
34
Support for Vendors
34
Related Celent Research
35
About Celent
Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally experienced analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is part of Marsh & McLennan Companies [NYSE: MMC].
Media Contacts
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dlautin@celent.com
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Tel: +46.8.650.4401
Tokyo - KyongSun Kong
kkong@celent.com
Tel: +81 3 3596 0020
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