Tuesday, June 29, 2010

Table of Contents for: Leveraging Social Networks: An In-Depth View for Insurers

Table of Contents for: Leveraging Social Networks: An In-Depth View for Insurers

Leveraging Social Networks: An In-Depth View for Insurers
Table of Contents

Return to report Abstract

Executive Summary


3

Introduction


5

The Social Networking Buzz


7




What Is Social Networking?


7




Social Networks as a New Channel


7

A Fragmented Channel


10




Dominant Social Networks Differ by Country


11




Social Networks as Multiple Distinct Channels


11

Benefits and Risks of Social Networking


13




Why Are Organizations Interested in Social Networking?


13




Unintended Consequences


14




Organizational Risk


15

Insurers and Social Networking


17




Insurers in the United States: A Consistent Multinetwork Approach


17




Lessons from the United Kingdom


19




iPhone Apps


21

Insurer Social Networks


22




Financial Services Aggregators as Social Networks


22




Social Networking Trends


24

Social Networkers in the Future


25




Social Networks Start Seeking Revenue


27

Embracing the Digital Change


29




How to Adopt


29




Technology Solutions


31

Leveraging Celent’s Expertise


34




Support for Financial Institutions


34




Support for Vendors


34

Related Celent Research


35

About Celent

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally experienced analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is part of Marsh & McLennan Companies [NYSE: MMC].
Media Contacts

New York - Dana Lautin
dlautin@celent.com
Tel: +1 646 364 8254

Stockholm - Nick Bockh
nbockh@celent.com
Tel: +46.8.650.4401

Tokyo - KyongSun Kong
kkong@celent.com
Tel: +81 3 3596 0020

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