Leveraging Social Networks: An In-Depth View for Insurers

Leveraging Social Networks: An In-Depth View for Insurers


In a new report, Leveraging Social Networks, Celent reviews the current usage of social networks by insurers and looks at the broader social networking trends that will drive innovation in insurance in the future. Many insurers are already testing the waters in the world of social networks, and best practices are only beginning to emerge. Adoption is much higher for insurers in the United States when compared to the UK, where interaction is rare and adoption is just starting.