Saturday, February 13, 2010

Film packed with Boca goods from Travelpro�|�Palm Beach Entertainment: Events, movies, restaurants, nightlife & more | pbpulse.com

Film packed with Boca goods from Travelpro�|�Palm Beach Entertainment: Events, movies, restaurants, nightlife & more | pbpulse.com


By Post Staff | Movies | December 24, 2009

By CRYSTAL BULLARD

’Tis the season for frequent flying — but forget checking (and paying the fee) that giant suitcase.

If you want to roll like George Clooney’s character in the movie Up in the Air, you’ve got to have your packing act together.
In the film, Ryan Bingham (Clooney) rolls with a carry-on bag from Travelpro’s Crew 7 collection.

Checking a bag, he notes with a wince, costs passengers an average of 35 minutes per flight, not to mention a fee of $20 or so.

Travelpro, based in Boca Raton, signed a deal with Paramount Pictures and provided more than 75 pieces of luggage for the film, said Scott Applebee, vice president of marketing.

The luggage takes center stage in many scenes, including one in which Clooney and his love interest, Vera Farmiga, stride side by side, rolling their Travelpro carry-ons.

Like her character, Alex, Farmiga’s bag is strong and sassy, a burgundy model from the Platinum 6 collection. (That carry-on collection, at $300 to $400 on online luggage sites, is slightly pricier than the Crew 7.)

Perhaps that’s why Travelpro has noted a boost in sales, according to Applebee — even though it’s known more for practicality than beauty, with its “add-a-bag” and “mesh clothing retention” systems.

Never before has luggage seemed so sexy onscreen.



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